Help us get the word out on AIDS/PPSA/ATL
This semester has been something special. Yeah, I have said it (many times) before that mobile media has potential that shouldn’t be squandered. We have engaged students in thinking of ways that mobile media can truly improve people’s lives. This semester we charged our New Media Capstone class with developing the materials for the AIDS Personal Public Service Announcement Project in Atlanta on April 22 & 23 (the AIDS/PPSA/ATL). In the AIDS/PPSA/ATL students from other universities from around the south will use mobile media to create videos messages for mobile media encouraging young people to be tested for HIV, the virus that causes AIDS.
The Capstoners have taken to this project with a passion. They have developed how to videos on using cellphones, produced websites to house materials, created the press materials to publicize the event, and charted a campaign for distributing the videos created in the AIDS/PPSA/ATL. They have been truly amazing.
But over the last weeks, we have come to a distressing realization. This project could have a greater impact if more people knew about it. We believe watching the videos that will be produced in the AIDS/PPSA/ATL will increase the chances a young person will take a critical step in keeping themselves by getting tested. But we know that getting the messages to people’s cell phones (or on the websites they visit) will be a challenge – we won’t reach everybody. So the students have been exploring ways to maximize the impact of the AIDS/PPPSA/ATL to encourage testing.
Now we need your help. The AIDS/PPSA/ATL project itself is a way to tell the message about the benefits of testing. On April 23, over 50 people will accept a crazy challenge to use technology in brand new ways to people stay healthy. Help us tell that story.
Write about it in your blog. Send the info to a newspaper. Tell your radio station. If you know someone in the media who would be interested, have them contact me (or send me her/his info and I will do the contacting). We welcome any media coverage. No, we need media coverage. The AIDS/PPSA/ATL has a lot of the ingredients of a compelling news story – cool tech, creative people, a daunting challenge, an important cause. So help us find the people that will help us tell that story to as many people as possible. Why? Because everyone who encounters the story of this wild event, will also encounter the positive arguments for HIV testing. That is what is important.
Here is the website for the project – http://www.nmi.uga.edu/aids_ppsa/. There you will find tons of info including a press release. Thanks.
The Capstoners have taken to this project with a passion. They have developed how to videos on using cellphones, produced websites to house materials, created the press materials to publicize the event, and charted a campaign for distributing the videos created in the AIDS/PPSA/ATL. They have been truly amazing.
But over the last weeks, we have come to a distressing realization. This project could have a greater impact if more people knew about it. We believe watching the videos that will be produced in the AIDS/PPSA/ATL will increase the chances a young person will take a critical step in keeping themselves by getting tested. But we know that getting the messages to people’s cell phones (or on the websites they visit) will be a challenge – we won’t reach everybody. So the students have been exploring ways to maximize the impact of the AIDS/PPPSA/ATL to encourage testing.
Now we need your help. The AIDS/PPSA/ATL project itself is a way to tell the message about the benefits of testing. On April 23, over 50 people will accept a crazy challenge to use technology in brand new ways to people stay healthy. Help us tell that story.
Write about it in your blog. Send the info to a newspaper. Tell your radio station. If you know someone in the media who would be interested, have them contact me (or send me her/his info and I will do the contacting). We welcome any media coverage. No, we need media coverage. The AIDS/PPSA/ATL has a lot of the ingredients of a compelling news story – cool tech, creative people, a daunting challenge, an important cause. So help us find the people that will help us tell that story to as many people as possible. Why? Because everyone who encounters the story of this wild event, will also encounter the positive arguments for HIV testing. That is what is important.
Here is the website for the project – http://www.nmi.uga.edu/aids_ppsa/. There you will find tons of info including a press release. Thanks.
posted by Grady College /University of Georgia at
6:01 AM
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