This DBB (Tu. 11/10/09) -- Lance Koenders (Intel) = "The Future of TV Media and Applications"

This weekend at a meeting of the International Digital Media and Arts Association (http://www.idmaa.org/), I heard a fascinating presentation about how people are using video. Yeah, we all have been hearing about the growth in new video media channels (like computers, cell phones, etc.). But the truth that became clear in the biggest research project ever to investigate how people actually use media in their everyday life is that television still wins -- by a long shot. You can read more about the "Video Consumer Mapping Study" online at http://bit.ly/FVpsm. But the secret is that TV isn't going to be your parent's TV for long. There are new developments on the horizon which will radically change what TV is and how we watch it. One of the leading players in this space is Intel -- they are pioneering new ways of thinking about next generation TV. Our guest at this week's Digital Brown Bag (Tu, 11/10, 12:30P, NMI, Room 401 Journalism) is Lance Koenders. OK, I don't know Lance's real title -- trust me it is impressive but his meteoric rise up the corporate ladder at Intel makes it difficult to keep up. Suffice it to say Lance has been involved in Intel's new take on TV. His talk "The Future of TV Media and Applications" will help us see how Intel, a technology behemoth, is approaching this old medium to make it the most vibrant of the new media. Join us.