iDMAa Conference 11/8 – 11/10, Philadelphia

So this week’s installment of “Why you should attend iDMAa” focuses on experimentation. The International Digital Media and Arts Association (http://www.idmaa.org) is committed to trying out new things. At this conference, we will be showcasing a number of wild explorations. The one I am most interested in is the AIDS Personal Public Service Announcement Project. We are going to have student teams equipped with mobile video and wireless technology travel the “streets of Philadelphia” to gather materials for short personal public service announcements – videos that will be pushed to cell phones. The material will go directly to a remote producer who could be anywhere in the world – and they have to complete the PPSA’s in one day. The goal is to come up with a new way of producing new messages to encourage young people to be tested for HIV. But the big story will be how the experiment changes our way of thinking about a brand new media. We will be talking about the AIDS PPSA project at the iDMAa conference. It is just one more reason why you should attend iDMAa (http://www.idmaa.org/idmaa2007/).